Unveiling Bharalu River's Pollution Crisis through a Choice Experiment

In recent years, there has been a growing global concern regarding environmental degradation, pollution, and climate change, which significantly impact the development of both developing and developed nations. This growing concern has piqued the interest of economists in the field of environmental economics, which focuses on understanding how economic activities of producers and consumers affect our environment. Environmental economists aim to explain policies and initiatives that can improve the quality of life for present and future generations. Environmental issues hold particular significance for developing countries, where widespread poverty exists and there is an urgent need for accelerated economic growth. One crucial aspect of environmental degradation is declining water quality, which can have various impacts on the economy. These impacts can be observed in the health sector, where labor productivity can be affected, as well as in agriculture, where both the quality and quantity of food production may decrease. Furthermore, sectors such as tourism, real estate, aquaculture/fisheries, and others that rely on environmental quality and ecosystem services can also suffer negative consequences. The Bharalu River in Guwahati, Assam, is a prime example of an essential water resource that has undergone gradual degradation over the years, transforming into an urban municipal drain. Once a river flowing with pristine water and teeming with biodiversity, it has now experienced heavy industrialization and urbanization along its course, resulting in alarming pollution levels. This study aims to analyse the economic impact of Bharalu River's pollution from the perspective of consumers. It employs a discrete choice experiment to determine people's willingness to support the ecological restoration of the river and discusses the associated issues and challenges involved in the restoration efforts.